Hey there, I'm Ben Tannenbaum
I'm Ben Tannenbaum
Oh well a touch of gray, kinda suits me anyway...
I'm currently rocking the role of Vice President, Industry Lead for Beverages and AlcBev at Fetch. You know, America’s number 1 platform for making shopping less of a chore and more of a game. Since 2018, I’ve been the wizard behind the curtain, crafting brand partnerships that make even the most skeptical shoppers in the U.S. turn loyal.
Before I landed at Fetch, I was stirring things up at Evol8tion and MasterCard – think of me as the guy who made startups and big corporates play nice in the sandbox. And let’s not forget my stint at NBCUniversal, where I was basically a tech whisperer, melding emerging media tools with consumer engagement. I’m kind of a big deal in the world of making things click in ways they never thought possible.
Outside the corporate jungle, I moonlight as a superhero for The Angel Group. Picture me dishing out capital and wisdom to those bright-eyed, bushy-tailed CPG startups that just might be the next big thing.
But wait, there’s more! When I’m not busy being that business dude, I’m a proud Girl Dad (yeah, I can paint nails like a champ), have been known to partake in a bit of the good ole’ Grateful Dead (no, I don’t follow them in a van... anymore), and a connoisseur of all things coffee, hot sauce, and Jewish delis. Because life’s too short for bland food and boring music, right?
So, that’s me – a blend of boardroom savvy and real-worldzest, always ready to take on the next big challenge. Or just find the next great deli. Whichever comes first.
I support and endorse these nonprofit organizations
Advisory Board Member
Yoga Foster aims to empower public school teachers and other influencers in school to provide quality, accessible yoga - directly in the classroom, during the school day - by minimizing the barriers of entry of integrating physical activity into schools, not limited to costs, time, and resource accessibility.
The Animation Project
Former Advisory Board Member
The Animation Project nurtures the social, emotional and cognitive growth of at-risk youth, using digital art technology as a therapeutic medium and a workforce development tool.
Former Young Executive Board Member & Mentor
iMentor's mission is to improve the lives of high school students from underserved communities by providing them with mentors who are dedicated to helping them succeed in college, and beyond.
Drop me a line and let's connect. I'm always interested to meet over coffee.