I build and sell partnerships for the moments people choose to show up for.For more than 15 years, I have worked across consumer technology, media, CPG, beverage alcohol, and live experiences.

My work sits at the intersection of commercial strategy and human behavior: understanding why people gather, what makes an occasion matter, and how brands can contribute without getting in the way.

At LineLeap, I lead brand partnerships for a nightlife and live-events platform reaching more than two million legal-drinking-age Gen Z consumers across 900+ partner bars in 150+ college markets. I work with beverage, lifestyle, and media partners to build integrated programs across live events, venues, ticketing, app and SMS channels, social media, and audience insight.

I have led enterprise relationships, growth strategy, and commercial programs for organizations including Diageo, Mark Anthony Brands, FOX Sports, Anheuser-Busch, Sazerac, Proximo, Kraft Heinz, Unilever, Molson Coors, Pernod Ricard, E. & J. Gallo, Coca-Cola, Diageo, and Constellation Brands.

I write Proof Points because the best commercial work starts with a real understanding of culture. The publication examines the structures beneath consumer behavior: how social rituals form, how they change, and why people choose one experience over another.

I am also a father to a daughter. It shapes the way I think about culture, community, and what is worth spending time on.