Stop Guessing.
Start Winning.
Signal Stack Framework
The Challenge: The High Cost of Getting It Wrong
In the beverage alcohol industry, the next billion-dollar brand looks like an overnight success. It isn’t.
For every High Noon, there are a hundred well-funded failures that missed the timing, misread the consumer, or entered a market that was already saturated.
Guesswork, intuition, and surface-level trend reports are no longer enough. The cost of getting it wrong is too high.
The Solution: The Signal Stack Framework
I developed the Signal Stack framework to replace guesswork with a system. It’s my proprietary methodology for de-risking innovation by identifying and analyzing emerging trends before they become mainstream.
My approach synthesizes data across five distinct layers—Cultural, Adjacent, Core Category, Economic, and Regulatory—to determine not just what is happening, but why it is happening and what to do about it.
This framework is designed to answer the three most critical questions in strategy:
Is this a real, scalable opportunity?
Are we too early, too late, or in the optimal window?
What is the right strategy to win?
Who I Help
I provide a critical edge to a wide range of decision-makers by tailoring my analysis to solve their specific problems.
For Corporate Innovators & Brand Teams
The Problem: "How do we validate our NPD pipeline and avoid costly failures?"
My Deliverable: An Innovation Roadmap & Validation Report that provides a prioritized list of vetted opportunities and a go/no-go analysis for your existing projects.
For Investors (VC, PE, Public Markets)
The Problem: "Which emerging brands have real cultural traction, and is that momentum sustainable?"
My Deliverable: A Cultural & Market Due Diligence Report that provides a critical layer of non-financial diligence, analyzing a brand’s cultural resonance and future growth potential.
For Founders & Startups
The Problem: "How do I build a data-backed narrative to secure funding and a distribution partner?"
My Deliverable: A Go-to-Market Playbook & Pitch Deck Advisory that creates a compelling, evidence-based strategy articulating your unique right to win
For M&A and Corporate Strategy Teams
The Problem: "Which categories should we enter next, and should we build, buy, or partner?"
My Deliverable: A Market Entry & Acquisition Strategy Report that provides a comprehensive analysis of target categories and a prioritized list of potential acquisition or partnership targets.
Ready to de-risk your next big move?
Let's Talk